My Work

Introduction & Professional Experience

My writing career began as a reporter, where I learned the power of clear, compelling storytelling. Later, as a copywriter at an ad agency, I helped clients expand their messages and promote their products through both traditional and digital channels. My portfolio includes press releases, website copy, social media campaigns, brochures, and more. You can see examples of my work by visiting My Writing.

Academic Research

During my graduate studies at Marshall University, I conducted in-depth research on media representation, culminating in my thesis:
“Race for the Senate – A Content Analysis of the Campaign Coverage of Marie Redd and Tom Scott in 1998 and Marie Redd and Evan Jenkins in 2002.”
This project explored how gender and race are portrayed in political media coverage, reflecting my commitment to thoughtful, impactful communication.

Community & Advocacy Writing

As a volunteer with the Kentucky Eating Disorder Council, I draw on my journalism and marketing background to create materials such as press releases and issue briefs. Most recently, I helped promote the council’s Advocacy Day through a column in the Louisville Courier Journal, sharing my family’s personal experience with eating disorders to raise awareness and support: I almost lost my son to an eating disorder that held him captive

Advertising & Marketing

In my positions as an advertising and marketing expert, I partner with clients across diverse industries to manage a wide range of marketing and advertising initiatives. My responsibilities include developing identity and branding strategies, overseeing website creation, leading image campaigns, and producing promotional materials.

GET Creative – USA TODAY Network’s creative studio:

I currently work with the talented creatives within Gannett/USA TODAY Network and partner with clients to craft data-driven marketing campaigns, humanize brand experiences, and deliver impactful stories.

Bulldog Creative Services

My work as part of this small ad agency with powerhouse creatives was an opportunity to expand and hone my marketing skillset while partnering with clients to create cohesive, consistent messaging across multiple channels.

Examples of my clients:

Boyd County Public Library