My Resume

Certifications: Google Ads, Google Analytics, Hootsuite (Meta Blueprint in progress)
Skills: Project Management, Content Strategy, Social Media, Copywriting, Analytics, Adobe Creative Suite, Campaign Development, Web Development, Content Management and Taxonomy, Team Collaboration

Gannett/USA Today Network | August 2021 – Present

Lead cross-functional teams of staff, contractors, and volunteers to deliver creative assets for digital, print, and multimedia campaigns.
Develop and execute strategic communications plans aligned with organizational goals and annual campaigns.
Collaborate with clients and internal teams to produce compelling narratives and multimedia content for diverse audiences.
Monitor communications analytics to inform decision-making and optimize outreach strategies.
Manage project budgets and timelines, ensuring efficient and timely delivery.

Bulldog Creative Services | 2018 – 2021

Designed and implemented integrated marketing campaigns for non-profit organizations, increasing community engagement and donor support.
Led creative process from briefing to fulfillment, including digital, social media, print, and press outreach.
Developed copy for press releases, websites, and collateral, highlighting organizational impact and mission.
Built and maintained relationships with media outlets, government agencies, and community partners.
Utilized analytics to measure campaign effectiveness and guide strategic adjustments.
Managed client websites and social media accounts, ensuring consistent brand messaging and engaging content across digital platforms to broaden audience reach and support organizational goals.

Marshall University | 2015 – 2019

Instructed undergraduate and graduate courses in public relations, journalism, and mass communications, emphasizing strategic storytelling and advocacy.
Mentored students in multimedia content creation and digital communications.

Gannett/USA Today Network | 2007 – 2015

Managed digital projects impacting local markets, including website redesigns and new feature rollouts.
Trained teams on digital platforms and content management systems.

Gannett/USA Today Network | 2000-2007

Produced and edited news content for digital and print channels, collaborating with editorial and creative teams.

Marshall University
M.A.J., Online Journalism

Morehead State University
B.A., Journalism

Available at My Work